Marketing and Strategic Planning

Peter brings extensive client-side, integrated marketing communications consulting and senior level advertising agency management experience to his role at eFusion Consortium. Skillful at transforming business challenges into profitable opportunities, he has successfully helped his clients transition from the "bricks and mortar" environment to the emerging world of the Internet and e-commerce and total integration marketing.

As Vice President of Marketing & Partner at IFIX, a web design, technology and marketing company, he was responsible for marketing and business development. Clients acquired include: Sony Pictures, MCI and Great West Life Insurance. His advertising agency senior management account experience includes Doyle Dane Bernbach in Los Angeles and Della Femina, Travisano & Partners where Volkswagen, Porsche, Kawasaki, Carte Blanche and Nestle Foods flourished under his guidance.