Content Media

Joel brings extensive experience to eFusion Consortium, having been one of the industry's premier leaders in the areas of consumer marketing and media. He has held senior media positions at major New York advertising agencies including Benton & Bowles, Marshalk and McCann Erickson and was responsible for the media, marketing and TV programming at Daily & Associates in Los Angeles.

Major account assignments involving marketing, media and promotional activities for P&G, Carnation, American Home Products, Heublein (Beverage and Food Divisions), Gallo Winery, Taco Bell, AMFAC Hotels, Del Webb Hotels and Casinos, Pioneer Chicken and A&W restaurants. Joel has owned his own media management firm, Creative Media Solutions in Los Angeles. Industries include fast food, healthcare, entertainment, hotel resorts and vacation travel.